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Decks in this class (7)
1.1 + 1.2 + 1.3
Why is market research necessary 2 1,
Market research transforms data i...,
Marketing research is a function ...
21
cards
1.4 + 1.5 + 1.6
What are the 5 steps of the marke...,
How many phases does the problem ...,
What are the 3 phases of the prob...
50
cards
1.7 + 1.8 + 1.9
What are the stages of field work...,
What do you do in phase 1 field w...,
What do you do in phase 2 selecti...
24
cards
2.1.1 + 2.1.2 + 2.1.3
What does qualitative research in...,
True or false qualitative researc...,
What are the objectives of qualit...
13
cards
2.1.4 - 2.1.7
What are the 3 interview types 1,
What is an unstructured interview 2,
What is a semistructured interview 3
17
cards
2.2.1 - 2.2.5
What is a focus group 1,
What is the purpose of a focus gr...,
What are the 2 key aspects of a f...
21
cards
2.2.6 - 2.2.11
What are the 4 stages in planning 1,
Which 3 things do you need to dec...,
How many variables should need to...
15
cards
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Midterm Trend Search & Analysis
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