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MKT MGMT capstone

This class was created by Brainscape user vanessa deltoro. Visit their profile to learn more about the creator.

By: vanessa deltoro
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Decks in this class (10)

CH.7 - Brands
Name term sign symbol or design o...,
Identify company allow for predic...,
Protect both consumers and legiti...
11  cards
CH.15 - Marketing Research Tools
The systematic design collection ...,
1 define the problem2 develop the...,
Set research objectives identify ...
27  cards
CH.9 - Pricing
Ex skimming bundle competitive ta...,
The role is fundamental to contri...,
The money or other considerations...
28  cards
CH.8 - Products and Innovation
Idea generation idea evaluation c...,
Generate hundreds of ideas to fin...,
Pick out good ideas spot and pick...
11  cards
CH.11 - Advertising Message and Marketing Communications
Price product place promotion adv...,
Paid form of non personal communi...,
1 primary purpose what unique ben...
11  cards
CH. 10 - Channels of Distribution
Marketing channels,
No intermediaries as the firm per...,
Have middlemen any intermediaries...
30  cards
CH. 12 - Integrated Marketing Communications and Media
The process of conveying a messag...,
The company or person who conveys...,
The process of putting words thou...
19  cards
CH. 13 Social Media and Network
Websites and applications that en...,
Builds trust community building i...,
Social structures made of nodes e...
9  cards
CH. 14 Customer Satisfaction and Customer Relationship
Experience expectationsmeasures o...,
Application tracks customer infor...,
Expectations are dynamicwhat plea...
15  cards
Process Improvement
Methodology for monitoring qualit...,
Result of complex interactions of...,
Arises from external sources that...
12  cards

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MKT MGMT capstone

  • Class purpose General learning

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