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Decks in this class (9)
MKTG:3000 Ch 1
What is marketing 1,
What are the goals of marketing 2,
Traditional marketing 3
34
cards
MKTG:3000 Ch 3
Microenvironment 1,
Marketing environment 2,
Macroenvironment 3
12
cards
MKTG:3000 Ch 4
Market information 1,
Big data 2,
Types of market research 3
32
cards
MKTG:3000 Ch 5
Consumer buy behavior 1,
Consumer market 2,
Culture 3
18
cards
MKTG:3000 Ch 2
Strategic planning 1,
Mission statement 2,
Setting company objectives and go...
16
cards
MKTG:3000 Ch 6
Market segmentation 1,
Market targeting 2,
Differentiation 3
23
cards
MKTG:3000 Ch 7
Product 1,
Service 2,
Products services and experiences 3
30
cards
MKTG:3000 Ch 8
Managing new product development 1,
Customer centered new product dev...,
Team based new product development 3
6
cards
MKTG:3000 Ch 9
Price 1,
Customer value based pricing 2,
Cost based pricing 3
18
cards
More about
MKTG:3000
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- Instructor Unspecified
- Standards Unspecified
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