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Rahul Sane
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Decks in this class (21)
CH01: Mktg Realities
What is marketing,
Who is marketer,
Industry
19
cards
CH02: Mktg Planning and Mgmt
What are the 4 planning activities,
Mission,
What is the purpose of the mission
32
cards
CH03: Analyzing Consumer Markets
Consumer behavior,
3 types of consumer characteristics,
Cultural factors
27
cards
CH04: Analyzing Business Markets
Business market,
Main characteristics of business ...,
Types of buying situations
21
cards
CH05: Conducting Marketing Research
Marketing research,
4 goals of marketing research,
Marketing insights
49
cards
CH06: Market Segments and Target Customers
Targeting,
Mass marketing,
Targeted marketing
28
cards
CH07: Value Proposition and Positioning
3 types of value,
Functional value,
Psychological value
25
cards
CH08: Designing and Managing Products
Design,
Core functionality,
Features
28
cards
CH09: Designing and Managing Services
Service,
Levels on the good service spectrum,
4 major characteristics of services
32
cards
CH10: Building Strong Brands
Brand,
Ultimate purpose of the brand,
Branding
42
cards
CH11: Pricing and Sales Promotions
Price,
Who gave rise to the idea of sett...,
Reference prices
50
cards
CH12: Managing Marketing Communications
Marketing communications,
Macromodel of marcom,
Micromodel of marcom
33
cards
CH13: Integrated Marketing Campaigns
Integrated marketing communicatio...,
Horizontal integration,
Vertical integration
38
cards
CH14: Personal Selling and Direct Marketing
Personal selling,
The 3 main qualities of personal ...,
The 6 major steps in effective se...
34
cards
CH15: Distribution Channels
Distribution channel,
Main types of intermediaries,
The 8 main functions of the distr...
32
cards
CH16: Managing Retailing
Retailing,
The new factors in the modern ret...,
Goals for product assortment and ...
29
cards
CH17: Driving Growth in Competitive Markets
The 4 methods in the ansoff growt...,
Market penetration strategy,
Market development strategy
53
cards
CH18: New Market Offerings
The 2 types of innovation,
The 6 main ways to manage innovation,
The 5 main stages in the stage ga...
25
cards
CH19: Building Customer Loyalty
The 5 stages of the customer acqu...,
Conversion rate,
Retention rate
20
cards
CH20: Tapping into Global Markets
Reasons to enter international ma...,
Drawbacks of going international,
2 major types of risks associated...
48
cards
CH21: Socially Responsible Marketing
Triple bottom line,
The 5 components of corporate res...,
The 3 things enhanced by corporat...
25
cards
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Mktg Management
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