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By:
Andrew Mitchell
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- flashcards
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Decks in this class (32)
1/8 Class
Oocp,
Chapter 1,
Test
20
cards
Chapter 1
Marketing,
Exchange,
Production orientation
16
cards
Chapter 2
Strategic planning,
Planning,
Marketing planning
33
cards
1/15 Chapter 3
Last time,
Swot analysis,
Reach
15
cards
Chapter 3
Six modes of social control,
Ethics,
Deontology theory
18
cards
Chapter 4
Target market,
Environmental scanning,
Monitoring in external environments
21
cards
1/22 Chapter 4
Break even analysis,
Example,
Example
12
cards
Chapter 5
Global vision,
Global marketing,
Multinational corporation
30
cards
1/27 Chapter 5
Marketing environment,
Demographics,
Social change
13
cards
Chapter 6
Consumer behavior,
Consumer decision making process,
Need recognition
44
cards
2/3 Chapter 6
Final,
Preconventional,
Regulatory
24
cards
Chapter 7
Business marketing,
Business to business electronic c...,
Stickiness
27
cards
2/5 Chapter 6 and 7
Break even example,
Influences on consumers consumer ...,
Reference groups
11
cards
2/10 Chapter 9
Consumer decision making process,
High vs low involvement,
High
13
cards
Chapter 9
Marketing information,
Decision support system,
Database marketing
44
cards
2/12 Chapter 9
Marketing research,
Qualitative vs quantitative,
Survey design process
7
cards
2/19 Guest Speaker
Cicero,
What is the ideal car
2
cards
Chapter 8
Market,
Market segment,
Market segmentation
26
cards
2/27 Test Review
Segmenting targeting and positioning,
Stp,
Segmentation
14
cards
3/3 Chapters 10&11
Positioning problems,
Four p s,
Products
18
cards
3/5 CLass
What type of product is harley da...,
What type of product is fire exti...,
3 screening and evaluating
11
cards
3/17 Class
Innovators,
Innovators,
Early adopters
20
cards
3/19 Class
Loyalty,
Building a strong brand,
Four p s
4
cards
3/24 Class
Vertical marketing systems,
Types of vertical marketing systems,
Distribution intensity
5
cards
3/26 Class
Vertical marketing,
Horizontal,
Disintermediation
19
cards
3/31 Class
Four p s,
Cost vs value pricing,
Pricing tools and techniques
18
cards
4/7 Class
Chapter 14,
Imc integrated marketing communic...,
Earned media
7
cards
4/9 Class
Hmk 4 is up,
Promotion,
Aida
15
cards
4/14 Class
5 types of traffic
1
cards
Final Class
Types of personal selling positions,
What salespeople do on the job,
Managing the sales function
11
cards
Chapter 14
Promotion,
Promotional strategy,
Competitive advantage
55
cards
Chapter 15
Public relations,
Publicity,
Product placement
33
cards
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MKTG 3010
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