This class was created by Brainscape user Claire Bent. Visit their profile to learn more about the creator.
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Claire Bent
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Decks in this class (12)
MarkStrat Quiz
Describe some general characteris...,
What are the five characteristics...,
Def this refers to the ability of...
97
cards
Chapter 1: Customer Focus, Customer Performance, and Profit
What are some keys to long run su...,
_________ and _________ drive cus...,
Describe the cycle of underwhelmi...
17
cards
Chapter 2 & 15: Marketing Metrics and Marketing Profitability
How is financial internal perform...,
How is market based external perf...,
Describe market metrics what they...
22
cards
Chapter 3: Market Potential, Market Demand, and Market Share
Marketing myopia,
Benefits of a broad market defini...,
What s an example of a board mark...
27
cards
Chapter 4: Customer Experience and Value Creation
The total customer experience is ...,
Empathetic design,
Lead users
23
cards
Chapter 5: Market Segmentation and Segmentation Strategies
Steps for needs based market segm...,
Proper segmentation leads to the ...,
___________ ____________ levels a...
16
cards
Chapter 6: Competitive Position and Sources of Advantage
What are the two general kinds of...,
What is the goal of,
Cost advantage
41
cards
Chapter 7: Product Positioning, Branding, and Product Line Strategies
What is a brand,
What are the five benefits of bra...,
Describe a fighter brand
45
cards
Chapter 8: Value - Based Pricing and Pricing Strategies
Cost based pricing,
Market based pricing,
If you win a consumer onprice you...
28
cards
Chapter 9: Marketing Channels and Channel Mapping
What are the four most important ...,
Channel map,
Each channel to the market produc...
37
cards
Chapter 10: Marketing Communications, Social Media, and Customer Response
Brand image communications,
Brand information communications,
Brand action communications
34
cards
Chapter 11: Portfolio Analysis and Strategic Market Planning
What is the purpose of portfolio ...,
Portfolio a products all towards ...,
What are the two components of de...
19
cards
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MRKT 354
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