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Principles of Marketing

This class was created by Brainscape user Daniel Tobon. Visit their profile to learn more about the creator.

By: Daniel Tobon
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Decks in this class (6)

Consumer Markets and Consumer Buyer Behavior
Culture,
Subculture,
Social class
27  cards
Business Markets and Business Buyer Behavior
Business buyer behavior,
Business buying process,
Business buyer behavior
26  cards
Products, Services, and Brands: Building Customer Value
Product,
Service,
Consumer product
27  cards
Pricing Strategies
Market skimming pricing price ski...,
Market penetration pricing,
Product line pricing
21  cards
Marketing Channels: Delivering Customer Value
Value delivery network,
Marketing channel or distribution...,
Channel level
26  cards
Retailing and Wholesaling
Retailing,
Retailer,
Shopper marketing
7  cards

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Principles of Marketing

  • Class purpose General learning

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