This class was created by Brainscape user Mark Lo. Visit their profile to learn more about the creator.
By:
Mark Lo
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Decks in this class (15)
Module 1: Search Advertising Overview
0
cards
Module 2: Set up your Search Network campaign (PART 1)
- About AdWords campaign types
- About Shopping campaigns and Shopping ads
- About Dynamic Search Ads
- About your account organization
- Choose an ad format
- About text ads
- About mobile ads
- Enhance your ad with extensions
- About ad customizers
- What makes up a Shopping ad
- Write successful text ads
- About keyword insertion
- Understanding landing page experience
21
cards
Module 2: Set up your Search Network campaign (PART 2)
- About AdWords campaign types
- About Shopping campaigns and Shopping ads
- About Dynamic Search Ads
- About your account organization
- Choose an ad format
- About text ads
- About mobile ads
- Enhance your ad with extensions
- About ad customizers
- What makes up a Shopping ad
- Write successful text ads
- About keyword insertion
- Understanding landing page experience
17
cards
Module 2.1: Showing your ads
What are the different keyword ma...,
What s the difference between nor...,
What happens when multiple keywor...
12
cards
Module 2.2: Determine your bid and budget (PART 1)
- Determine a bid strategy based on your goals
- About Manual CPC bidding
- About enhanced CPC (ECPC)
- About bid adjustments
- About automated bidding
- About Maximize Clicks bidding
- About Target Search Page Location bidding
- About Target CPA bidding
- About "target outranking share" bidding
- About Target ROAS bidding
- Set a budget for your campaign
- Why costs might exceed your average daily budget
- Avoid a depleted daily budget
25
cards
Module 2.2: Determine your bid and budget (PART 2)
- Determine a bid strategy based on your goals
- About Manual CPC bidding
- About enhanced CPC (ECPC)
- About bid adjustments
- About automated bidding
- About Maximize Clicks bidding
- About Target Search Page Location bidding
- About Target CPA bidding
- About "target outranking share" bidding
- About Target ROAS bidding
- Set a budget for your campaign
- Why costs might exceed your average daily budget
- Avoid a depleted daily budget
16
cards
Module 2.3: Manage your Search Network campaign (PART 1)
How can you use ad scheduling 1,
How does the standard delivery ad...,
How does the accelerated delivery...
20
cards
Module 2.3: Manage your Search Network campaign (PART 2)
What are remarketing lists for se...,
How do remarketing lists for sear...,
What are the two basic strategies...
24
cards
Module 2.3: Manage your Search Network campaign (PART 3)
What is the opportunities tab 1,
What are the available opportunit...,
What are the available opportunit...
15
cards
Module 3: Measure your Search Network campaign
What is google s 1st best practic...,
What is google s 2nd best practic...,
What is google s 3rd best practic...
16
cards
Module 3.1: Monitor your Search Network campaign (PART 1)
What is the search terms report u...,
What s the difference between a s...,
What must you have in order to us...
18
cards
Module 3.1: Monitor your Search Network campaign (PART 2)
What are attribution reports 1,
What does the attribution overvie...,
What does the conversions report ...
8
cards
Module 3.2: Optimize your Search network campaign (PART 1)
What are google s 4 best practice...,
According to google s best practi...,
According to google s best practi...
16
cards
Module 3.2: Optimize your Search network campaign (PART 2)
According to google s best practi...,
According to google s best practi...,
According to google s best practi...
11
cards
Module 3.2: Optimize your Search network campaign (PART 3 - Campaign Experiments)
0
cards
More about
Search Advertising
- Class purpose General learning
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