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theme 1 - business

This class was created by Brainscape user Neve Jackson. Visit their profile to learn more about the creator.

By: Neve Jackson
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Decks in this class (24)

1.1.1 the market
Market,
Mass market characteristics 3,
Benefits of a mass market 4
25  cards
1.1.2 market research
Product orientation 4,
Market orientation 4,
Market research
26  cards
1.1.3 market positioning
Market map,
Product differentation,
Purpose of product differentation 3
8  cards
1.2.1 demand
Demand,
Causes of changes in demand 7,
Basic law of demand
8  cards
1.2.2 supply
Supply,
Causes of changes in supply 4,
Subsidies
10  cards
1.2.3 markets
Market equilibrium,
Supply,
Demand
20  cards
1.2.4 price elasticity of demand
Price elasticity,
Price elastic demand,
Price inelastic demand
11  cards
1.2.5 income elasticity of demand
Income elasticity of demand,
Formula for yed,
What does yed depend on
17  cards
1.3.1 product/service demand
Product,
Goods,
Services
16  cards
1.3.2 branding + promotion
Brand,
Features of a brand,
Product brand
25  cards
1.3.3 pricing strategies
Price,
Stages of price setting,
Pricing method
24  cards
1.3.4 distribution
Distribution channel,
Intermediary,
Distribution
12  cards
1.3.5 marketing strategy
Product lifestyle,
Order of pro,
R d
21  cards
1.4.1 approaches to staffing
Staff as a cost 4,
Staff as an asset 5,
Flexible working
27  cards
1.4.2 recruitment, selection + training
Positives of part time,
Negatives of part time,
Internal recruitment
21  cards
organisational design
Organisational structure,
What does organisational structur...,
Factors that influence organisati...
34  cards
motivation in theory and practise
Motivation in the workplace,
What does a motivated workforce r...,
Methods to motivate employees
46  cards
leadership
Autocratic leadership,
Autocratic leadership advantages,
Autocratic leadership disadvantages
6  cards
role of an entrepreneur
Entrepreneur,
Employees,
Business
20  cards
entrepreneurial motives and characteristics
Characteristics of an entrepreneur,
Skills of an entrepreneur,
Why do people set up a business
21  cards
business objectives
Sales growth,
Survival,
Profit maximisation
10  cards
forms of business
Sole trader,
Private limited company,
Limited liability
18  cards
business choices
What is likely to happen as the b...,
When does an entrepreneur become ...,
What does the change of role stem...
18  cards
moving from entrepreneur to leader
Difficulties moving from an entre...,
2  cards

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theme 1 - business

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