1.3.4 distribution

Question 1

distribution channel

Answer 1

moves a product through the stages from production to final consumption

Question 2

intermediary

Answer 2

name given to business involved in the distribution channel

Question 3

distribution

Answer 3

to make products available in the right place at the right time

Question 4

multi channel distribution

Answer 4

involves a business using more than one distribution channel

Question 5

benefits of multi channel distribution

Answer 5

• reach wider target market
• effectively doubling sales
• increase brand awareness

Question 6

drawbacks of multi channel distribution

Answer 6

• higher costs
• geographically dispersed warehouses
• lots of staff to fufil orders

Question 7

place

Answer 7

defines both physical location as well as the distribution channel it has travelled through to get from manufacturer –> customer

Question 8

offline distribution channel

Answer 8

producer – wholesaler – retailer – consumer

Question 9

online distribution channel

Answer 9

producer – consumer

Question 10

direct distribution

Answer 10

channel where a producer + consumer deal directly with each other without any intermediaries

Question 11

indirect distribution

Answer 11

involves the use of intermediaries between producer + consumer

Question 12

distribution is used due to…

Answer 12

• segementation
• geography
• better use of resources elsewhere
• lack of retailing expertise