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UNDERSTANDING CONSUMERS BEHAVIOUR 1

This class was created by Brainscape user Sofia Moretti. Visit their profile to learn more about the creator.

By: Sofia Moretti
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Decks in this class (13)

Lecture 1 – INTRODUCTION
Consumption 1,
Consumer behaviour 2,
Why does understanding consumers ...
15  cards
Lecture 2 – RESEARCH METHODS
Goals of research 1,
To check for causality 2,
Possible errors with random assig...
16  cards
Lecture 3 – ATTENTION & COMPREHENSION
Exposure 1,
Examples of marketing stimuli 2,
Consumers exposure is affected by 3
17  cards
Lecture 4 – KNOWLEDGE & MEMORY
3 ways in which marketers can lev...,
3 ways in which consumers infer q...,
5 types of memory 3
31  cards
Lecture 5 – ATTITUDES & EMOTIONS
Attitudes 1,
Attitudes are based on 2,
Cognition 3
17  cards
Lecture 6 – MOTIVATION & GOALS
Motivation 1,
Motivation process 2,
How marketers should work 3
16  cards
Lecture 7 – HETEROGENEITY, VALUES, PERSONALITY
Values 1,
Value system 2,
3 types of values 3
14  cards
Lecture 8 – STP
Segmentation 1,
Market 2,
Actors in the market 3
19  cards
Lecture 9 – BRANDS
Brand 1,
Legal meaning of brand 2,
Marketing meaning 3
20  cards
Lecture 10 – INFLUENCE
3 types of influence 1,
Social influence 2,
4 key facilitators of social infl...
37  cards
Lecture 11 – PRICING PSYCHOLOGY
When evaluating prices consumers ...,
Reference points in pricing 2,
Why is there uncertainty in the a...
10  cards
Lecture 12 – PRODUCTS & MARKETS
When considering a purchase consu...,
Opportunities to display commerci...,
Long tail markets 3
8  cards
Lecture 13 – CREATIVITY
2 templates for creation 1,
3 templates for messages 2,
Subtraction 3
7  cards

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UNDERSTANDING CONSUMERS BEHAVIOUR 1

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