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Uni - Marketing

This class was created by Brainscape user Connaill crawford. Visit their profile to learn more about the creator.

By: Connaill crawford
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Decks in this class (9)

Mark 1
Define a product,
What are the four main reasons fo...,
Identify and describe the three l...
6  cards
Mark 2
Present the boston consulting gro...,
What are the weaknesses of using ...
2  cards
Mark 3
What is customer value,
Define the marketing concept and ...,
Discuss the four forms of custome...
14  cards
Mark 4
Define the marketing environment,
List the factors that the macro e...,
Macroenvironment what factors aff...
9  cards
Mark 5
Define marketing research,
Define a marketing information sy...,
What are the two forms of marketi...
13  cards
Mark 6
What is market segmentation,
What are the benefits of market s...,
State the different ways in which...
11  cards
Mark 7
What factors affect the choice of...,
Define cost based pricing,
Define competitor orientated pricing
14  cards
Mark 8
Explain the different consumer ch...,
Explain the different distributio...,
Explain the different distributio...
13  cards
Mark 9
Discuss advertsing,
Summarise the features of a promo...,
Discuss integrated marketing comm...
5  cards

More about
Uni - Marketing

  • Class purpose General learning

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