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Digital Media - Unit 2: Pre-production and planning
By: Nana Frimpong
LO1: Understand the factors that need to be considered during the planning of a media product, Unit 2 Exam Paper, LO2: Be able to interpret client requirements and target audience considerations...
Week 1 - Intro to Media Planning and Target audience analysis, Week 3 - Market and Product Analysis, Media Objectives and Strategy, Week 5 - Digital advertising and Print media...