sampling
the selection of individuals/units of analysis
sampling frame
list of elements from which sample is chosen
3 sources of sampling bias
types of sampling probability
simple random sample, systematic random sampling, stratified random sampling, multi-stage cluster sampling
types of non-probability sampling
convenience sample, snowball sampling, quota sampling, structured observation and sampling
reducing non response
-keep calling back, be optimistic, reassure people that you aren’t a salesperson, dress to appeal to wide spectrum of people during in-person interviewing, make sure you are flexible with time