What is a business aim?
A long-term aspiration of a business, e.g. to become the market leader.
What is a business objective?
A specific, measurable, achievable, relevant, and time-bound target (SMART target) to achieve an aim.
Give an example of a business aim and an associated objective.
Aim: become market leader. Objective: increase sales by 25% in 3 years.
What is sales revenue?
The value of sales made by a business, calculated as: Selling price × Number of units sold.
Formula for total costs?
Total costs = Fixed costs + Variable costs.
Formula for total variable costs?
TVC = Variable cost per unit × Quantity.
What are fixed costs?
Costs that do not change with output, e.g. rent, insurance.
What are variable costs?
Costs that change with output, e.g. raw materials, wages of production workers.
Give an example of a business with a social entrepreneurship objective.
TOMS Shoes donates one pair of shoes for every one sold.
Give an example of market share as an objective.
Costa Coffee had 8% of UK out-of-home coffee market in 2020.
Give an example of sales revenue.
Apple Music’s revenue from selling downloads is sales revenue.
Why is survival often the most important aim for start-ups?
60% of UK start-ups fail within 3 years; survival is crucial before profit.
Evaluate one advantage of businesses setting clear aims and objectives.
They align employee efforts and guide business growth, but may be too rigid in dynamic markets.
Why might a family-owned business have different aims to a corporation?
They may prioritise long-term stability and legacy over short-term profit.
Why might reducing costs negatively affect a business?
Cheaper raw materials may reduce quality; cutting wages may harm customer service.
Calculate sales revenue: 200 units sold at £15 each.
£3,000
Fixed costs = £200. Variable cost per unit = £60. Output = 3. Calculate total costs.
FC + VC×Q = 200 + (60×3) = £380
If sales revenue = £10,000 and total costs = £8,000, what is profit?
£2,000
A firm relocates to reduce rent by £500/month. How will this affect fixed costs?
Fixed costs decrease by £500/month, improving profitability if revenue stays constant.
What is profit?
Profit is the money left after all costs are subtracted from revenue.
What happens if costs exceed sales revenue?
The business makes a loss.
What is gross profit?
The difference between sales revenue and cost of sales (direct production costs).
Formula for gross profit?
Gross Profit = Revenue - Cost of Sales
What is net profit?
Gross profit minus operating expenses and interest.