What does business growth mean?
Business growth is when a company expands its operations, revenue, or market share over time.
Give two reasons why businesses may want to grow.
Explain how economies of scale encourage growth.
As output increases, firms can reduce unit costs due to bulk discounts and efficient production.
What are the two main types of business growth?
Organic (internal) growth and inorganic (external) growth.
What is retrenchment?
Retrenchment is when a business reduces the scale of its operations, such as closing outlets or reducing staff.
Why might a business retrench?
To reduce costs and focus on survival during difficult times.
Define organic (internal) growth.
Organic growth is business expansion driven by reinvested profits or loans rather than mergers or takeovers.
Give three methods of achieving organic growth.
Explain why organic growth is less risky.
It is financed by profits and builds on existing expertise within the business.
How did Apple achieve organic growth?
Apple expanded internationally by opening stores in new countries such as China and India, increasing market share and profitability.
How did Google achieve organic growth?
Google developed new products like Google Drive and Google Maps to increase market penetration and profitability.
How did Disney achieve organic growth?
Disney diversified into areas such as theme parks, cruise lines, and television networks to increase sales and profitability.
State one advantage of organic growth.
The pace of growth is manageable and less risky.
State one disadvantage of organic growth.
It may be slower than inorganic growth.
What is external (inorganic) growth?
Growth achieved through mergers or takeovers of other companies.
What is a merger?
A merger occurs when two or more companies combine to form a new entity.
What is a takeover?
A takeover occurs when one company purchases another, often gaining control through majority shareholding.
Give two reasons why companies merge or take over others.
What is vertical integration?
Merging with or taking over a company at a different stage of the supply chain.
What is forward vertical integration?
Merging with a firm closer to the customer, e.g. a dairy farmer merges with an ice cream manufacturer.
What is backward vertical integration?
Merging with a supplier, e.g. an ice cream retailer takes over an ice cream manufacturer.
What is horizontal integration?
Merging with or taking over a competitor in the same industry.
Give two advantages of vertical integration.
Give one disadvantage of vertical integration.
Possible culture clash or inefficiencies due to lack of experience in the new business.