14

Question 1

If a user opts out of iOS targeting and clicks on a Facebook Lead Ad and becomes a lead and is retargeted by FB Retarget Leads for a Sales Campaign Ad, clicks and buys immediately… Does the FB Lead Gen campaign show a Lead? You send the lead and sale via Conversion API.

Does the FB Retarget Lead Campaign show a sale?

Answer 1

No and No. Cannot because the opted out of iOS tracking!

Question 2

Does this apply to desktop?

Answer 2

NO, just iOS

Question 3

If one user clicks (becomes a lead) and then buys (becomes a sale), will both be tagged?

Answer 3

No, Facebook can only register one event per user, opting for the highest priority event you specified.

Question 4

What are the Facebook Audience sources that aren’t interrupted (as much?) by iOS 14?

Answer 4

1. Video Views
2. Lead Gen
3. Instant Experience
4. Shopping
5. Instagram Business Profile
6. Events
7. Facebook Profile
8. On-Facebook Listings