Creating Content

Question 1

What are the 3 main types of engaging content?

Answer 1

1. Educational
2. Inspirational
3. Entertaining

Question 2

Post Content Ideas (17):

Answer 2

1. Share content from your website
2. Create a behind the scene video
3. Showcase employees or members of my audience
4. Promote upcoming events
5. Create content around holidays or events
6. Make a Tutorial video
7. Engage your audience by asking a question (& responding to their questions, AMA). Ask for guesses.
8. Have a giveaway or a Contest.
9. Contribute to a hashtag challenge. #tbt look into your past business startup times. Find trending hashtags and contribute.
10. Post inspirational quotes
11. Go LIVE
12. Showcase a new product
13. Share industry infographics that are interesting or relevant to your industry.
14. Share testimonials to show the reliability
15. Work with influencer or have someone do a takeover of your account.
16. HUMOR: Banter with other famous people.
17. Share Curated Content from other thought leaders, helps me be seen as a source of information in my industry.
18. User-Generated Content: Shows everyday use of my brand, share the view of my brand from my customers/users.
19. Repurpose Content: Re-share content that is still relevant or shake it up into a Top Ten List.
20. Cause or Charity - people like a purpose
21. Thank your audience.
22. Sell something!

BE AWARE OF TRENDS & JOIN/PARTICIPATE IN TRENDING CONVERSATIONS.

Question 3

Why You Should Share CURATED Content:

Answer 3

1. Shows you’re in the conversation
2. Positions you as an authority if you share value
3. Facilitates partnerships bc you are showing others in the industry that you’re there! (like meme Instagrams tagging each other)
4. Takes the pressure off creating all new content (although still takes some time)

Question 4

How to curate:

Answer 4

1. Set up Google Alerts
2. Use curation app like Feedly
3. Or Pocket

Question 5

Steps of Creating a Storyboard (2).

Answer 5

1. Decide on engagement goals (educate, sell, get people to our website, etc.)
2. Decide what story we are going to tell.
3. Add stickers and hashtags
4. Put CTA and link in last panel.

Question 6

How I can see myself using Storyboading to plan Instagram videos (7)

Answer 6

1. visual birds-eye-view so I can make sure it’s not going to look repetitive
2. brainstorm solutions before getting into the lights/camera/action mode
3. reduce editing frustration
4. enhance visual, emotional, and sales impact to get audiences to watch thru to ending CTA because people will remember the KEY ELEMENTS.
5. Add stickers throughout
6. Add hashtags throughout.
7. Draft CTA language and include LINK for last panel.

Question 7

Official Benefits of Storyboading:

Answer 7

1. Brainstorm (flesh out your idea)
2. Visualize
3. Create great content (time spent on storyboarding will result in better, more eye-catching content)
   * 4. Remember key elements !!!!!!!!!!
4. Collaboration
5. Templating (now you won’t have to reinvent the wheel every time)

Question 8

What makes Content go VIRAL (6):

Answer 8

1. Create “Social Currency” content
2. Use a sensory “trigger”
3. Evoke emotion
4. Make your brand as public as possible
5. Make your content practical
6. Tell a story

Based on the book “Contagious” by Jonah Berger

Question 9

1 Create “Social Currency” Content:

Answer 9

Ads/posts that increase people’s “social currency” when they share it because it makes them look good.
ex: Wearing Tom’s shoes shows that you care about others.

Question 10

2 Use a sensory “trigger”:

Answer 10

A trigger makes people immediately think of your product when they see/hear/smell that trigger.

ex: “Just Do It” = thinking of Nike.

Question 11

3 Evoking strong emotion:

Answer 11

Johnny Walker ad that ends up the brother was dead and the guy was spreading ashes. Evokes emotion with a story.

Question 12

4 Make the brand as public as possible:

Answer 12

Create a brand logo and coloration that maximizes your publicity by being easily recognizable across mediums.

Ex: Adidas three stripes, easy to recognize and easy to reproduce across mediums (shoe, pants, sticker, etc. = it all reads as Adidas)

Question 13

5 Make Your Content Practical:

Answer 13

People like to share content that is practical or useful. They will share it a lot.

Question 14

6 Tell a story:

Answer 14

People love stories. Ads that tell stories are likely to be shared. Invite people to share their own stories.

Ex: Dove Real Beauty Campaign, collection of stories of women sharing what made them feel beautiful + invited people to tell their own stories of what made them feel beautiful.

Question 15

Benefits of having a Content Calendar (5):

Answer 15

1: Organization: sure to make the necessary posts/links to achieve goals.
2: Consistency in brand voice bc of batching
3: Plan for Events & Holidays
4: Fill in the Gaps (helps you see what you need)
5: Collaboration across the team

Question 16

Questions to Ask When Deciding on Content to Create (3):

Answer 16

1: What are my goals? (keep your S.M.A.R.T. goals in mind, so I know what KPI I want to track)
2: Who is my audience?
3: What does the typical Customer Journey look like for my audience? (So that I know what stage of their journey I am appealing to with the overall flow and with particular pieces of content).

Question 17

What should you include in your Content Calendar?

Answer 17

1. Anything (content) you are sharing with your followers.
2. Any information you want to track
3. Which platform and format
4. Date and time

Question 18

Content Calendar Columns:

Answer 18

1: Informational: Share my website blog articles, Share curated outside articles that will be helpful to my audience.
2: Inspirational: Share stories from my community
3: Fun/Entertaining: relatable fun pictures that bring a smile
4: Business: promote whatever is coming up or for sale

Question 19

How frequently should you post to Facebook?

Answer 19

1 x per day

Question 20

How frequently should you post to Instagram?

Answer 20

1-2x per day

Question 21

How frequently should you post to Twitter?

Answer 21

15 x per day

Question 22

How frequently should you post to Pinterest?

Answer 22

11 x per day

Question 23

3 Things to Remember to help your content creation overwhelm:

Answer 23

1. Just be consistent and frequent.
2. Some posts can be curated content made by other sites and/or other industry leaders.
3. Posts can be repurposed across platforms.

Question 24

Example of Repurposing/Stretching Content:

Answer 24

1 - Created a step-by-step tutorial for your blog on how to set up a website.
2 - Create a slide deck and post to LinkedIn and adjust it for the audience by making it about setting up a website for your business
3 - Use that slide deck and add a voice over to upload to YouTube.
4 - Take clips of the YouTube video and share them as a teaser on Instagram (adjust to be how to create a website for your creative portfolio).
5 - Take the steps in your Tutorial and create a Tweet thread with these steps on Twitter.
6 - Finally, make an infographic to post on Pinterest.

**tweak for each platform so that you are appealing to that platform’s audience.

Question 25

Benefits to Repurposing Content (9):

Answer 25

1. Stretches the value of your content. 2. Play to platforms' strengths. 3. Exposes your ideas to an expanded audience. 4. Repeat/reinforce your message. 5. More social media posts! (keeps you in mind, more eyes = more likely to be seen) 6. Position yourself as an authority 7. Audience format preference (you'll see what your audience responds to most). 8. Search Engine Optimization (SEO) advantages, since repurposed content includes the same keywords, your brand will be associated with those keywords in search PLUS referencing other websites or studies will increase your search rankings. 9. Saves time.

Question 26

Benefits of a Content Audit (5):

Answer 26

1. Better oversight of your content in general 2. Identify your most valuable content. 3. Find trends in content engagement 4. See where you can make improvements 5. Assess target audience fit (see if it is aligned with them)

Question 27

How often should you do a content audit?

Answer 27

Could do weekly, monthly. It's valuable to make time for this.