What is memory?
Process by which we retain information about events that happened in the past
Name the 3 jobs of memory
What is meant by encoding?
Transforming sensory inputs so it can registered in memory
What is meant by storage?
Retaining or holding info in memory until needed
What is meant by retrieval?
Locating info which has been stored and extracting it from memory
What does the multi-store model explain?
Explains how information flows from 1 storage system to another
Who made the multi-store model?
Atkinson & Shiffrin
Draw the multi-store model

What is the sensory memory register?
Store that contains information received through senses
What is the duration for the sensory memory register?
Limited but varies
Describe the research into the duration of the sensory memory register
What is coding like for the sensory memory register?
5 different systems
Describe the research into coding of the sensory memory register
What is the capacity for the sensory memory register?
Very large capacity (unprocessed info)
Describe the research into the capacity of the sensory memory register
What is short term memory (STM)?
Store for events in present or immediate past
What is the duration for the STM?
Short, 18-30s
Describe the research into the duration of the STM
Method
Describe the research into the duration of the STM
Findings
Describe the research into the duration of the STM
Conclusion
Duration in STM = short, lasting less than 30 seconds
Describe the research into the duration of the STM
Evaluations
What is coding like for the STM?
Acoustically
Describe the research into coding of the STM
Method
Baddeley
Describe the research into coding of the STM
Findings
Acoustically similar list had lowest recall - 10%