3.1.7. Globalisation

Question 1

Definition

Answer 1

The process which involves sport as a worldwide business, including worldwide media coverage, freedom of movement for players and spectators and corporate brands, leading to greater exposure of people to sport.

Question 2

Freedom of movement: players

Answer 2

National and international laws allow the free movement of people

Question 3

Freedom of movement: travel

Answer 3

Improved and increased transport so competitors and spectators can travel overseas regularly for fixtures

Question 4

Freedom of movement: training camps

Answer 4

Teams can travel to training camps overseas e.g. high altitude training/ warm weather training

Question 5

Freedom of movement: tours

Answer 5

Teams go on pre-season tours to raise their profile to new audiences e.g. Premier League Clubs touring USA

Question 6

Types of media

Answer 6

• Radio
• TV
• Film
• Newspapers
• Social media

Question 7

Positive influences of media:

Answer 7

• More awareness for participation
• More publicity/ coverage for a sport
• More exposure to a sport
• See role models
• Increased spectatorship
• More money for sport/ players
• Increased club revenue/ player wages
• Improves standards of play
• Development of grassroots players and new facilities

Question 8

Negative influence of media:

Answer 8

• Can invade privacy
• Can misinform
• Might focus on bigger sports only - minority sports
• Could damage reputation of sports/ performers
• Too much money could lead to drug addictions
• Males have more coverage than females
• Discrepancies between clubs
• Greater scheduling control by media companies