What factors should we consider when managing multinational corporations
Political influence
Legal control
Pressure groups
Social media
Political influence
Legislation, trade narrowing subsidies for domestic bus
-ensure MNC operate well by enforcing laws and regulating activity
legal control
Competition law (prevent monopolies)
Tax policies
Regulations
-MNCs must legally unify to laws
What can a MNC do to overcome legal control
-may just relocate to a country with less strict laws
pressure groups
-voluntary organisations that expose and publicise MNC unethical activists to damage brand image
How can pressure groups force MNCs to take action
go viral ba gain widespread attention
-pressure MNCs to take action
Social media
-controls MNCs by spreading info
-increasing public awareness
-hold business accountable
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4.1.1 Growing Economies15
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4.1.2 International trade and business growth25
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4.1.3 Factors that contribute to increased globalisation20
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4.1.4 Protectionism15
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4.1.5 Trade Blocs16
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4.2.1 Conditions that prompt trade14
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4.2.2 Assessing a country as a market10
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4.2.3 Factors to consider before setting up production locations in other countries12
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4.2.4 Reasons for global mergers or joint ventures12
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4.2.5 Global competitiveness18
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4.3.1 Global marketing21
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4.3.2 Global Niche markets11
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4.3.3 Cultural and social issues10
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4.4.1 Impact of MNCs21
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4.4.2 Ethics9
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4.4.3 Controlling MNCs7
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4.1 KEY TERMS38
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4.2 KEY TERMS25
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4.3 KEY TERMS19
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4.4 KEY TERM18
