предполагаемый, вероятный
Presumable
The presumable cause of the decline was reduced demand in Asia.
It is presumable that the competitor will lower prices to regain market share.
продавать оптом
To sell in bulk
We prefer to sell in bulk to distributors rather than deal with individual retailers.
Bulk selling allows us to reduce transaction costs and increase volume discounts.
спрос на
A demand for
There’s growing demand for sustainable packaging across the EU.
If demand for our services continues to rise, we’ll need to expand operations.
иметь конкурентную цену
To be competitively priced
Their product is well-designed, but it’s not competitively priced.
We must ensure our services are competitively priced to penetrate the market.
владеть
To own
She owns several tech companies and a controlling stake in a logistics firm.
If we own the platform, we control the user experience and monetization.
соответствовать этому, вписываться в это
To fit in with that
Your proposal needs to fit in with our broader strategic goals.
Their casual culture didn’t fit in with the corporate structure we introduced.
расширять рынок
To expand the market
We’re planning to expand the market through influencer campaigns and localized ads.
Entering Latin America would significantly expand the market for our mobile product.
быть довольным чем-либо
To be content with something
Some investors are content with slow, steady growth.
Are you truly content with current margins, or are you just avoiding risk?
доказательство, свидетельство
Evidence
There is little evidence to support that claim about customer churn.
Strong evidence of fraud led to an internal audit.
отражать неопределённость
To reflect uncertainty
The volatile stock price reflects investor uncertainty over the CEO’s vision.
Forecast revisions often reflect uncertainty in input costs or political shifts.
делать всё возможное
To do the best you can
We did the best we could under difficult regulatory conditions.
Just do the best you can — results will improve over time with better data.
распределять
To allocate something
We need to allocate more funds to R&D to stay ahead.
Resources were poorly allocated, leading to delays and budget overruns.
противоречивый
Contradictory
The statements from the CEO and CFO were contradictory, raising red flags.
Contradictory data makes it hard to draw clear conclusions.
реагировать на что-то
To respond to something
The company quickly responded to negative press with a transparent statement.
How we respond to market changes will define our success this quarter.
упустить возможность
To miss an opportunity
By hesitating, we missed a once-in-a-decade acquisition opportunity
Don’t miss the opportunity to scale — this window won’t stay open.
запасные части
Spare (parts)
The shortage of spare parts halted production for nearly a week.
We keep a stockpile of spare parts to ensure minimal downtime.
среднее звено управления
Middle management
Middle management often acts as the bridge between strategy and execution.
We restructured middle management to speed up decision-making.
передать (кому-то); отказаться (в другом контексте)
To pass on
He passed on the opportunity to lead the expansion into Asia.
We plan to pass on cost savings to our customers via price reductions.
решать (проблему), справляться
To tackle something
We need a new strategy to tackle rising operational costs.
The CEO promised to tackle inefficiencies head-on in the next quarter.
обратить вспять снижение выручки
To reverse the falling revenue
A bold rebranding campaign helped reverse the falling revenue trend.
If we don’t innovate soon, it will be too late to reverse the falling revenue.
массовая рассылка (почтовая или электронная)
Mail-shot
The mail-shot campaign targeted 10,000 potential clients across the UK.
A well-crafted mail-shot can still be effective in niche B2B sectors.
старомодный
Old-fashioned
Their hiring process felt painfully old-fashioned — no automation, no data use.
Sometimes an old-fashioned approach to customer service builds more trust.
