7. b. Language Tools

Question 1

What is Global English?

Answer 1

It is focussed on the international reader, developed to consider those who are not native speakers of English. This includes using:
Plain English
Avoiding humour
Use universally understood symbols 
Use short concise sentences
Use positive language

Question 2

List the different types of metaphors.

Answer 2

Illustrative metaphor
Iconic metaphor - A description picturing events in photographic detail. Icons are used extensively for communication purposes on computers.
Visual metaphor - Colour red means stop on traffic lights.Green means go. Can require cultural context to understand.
Verbal metaphor

Question 3

What is a metaphor?

Answer 3

A metaphor is when concepts from one discipline are expressed in the language of another, to create an image of similarity.

Question 4

List the different types of metaphors.

Answer 4

illustrative, iconic, visual and verbal.

Question 5

Define a cliche

Answer 5

A phrase which has been used so often as to lose it’s meaning.