What is demand?
Demand is the quantity demanded of a given product at a given price during a given period of time
What causes the entire demand curve to shift?
1) Substitutes
2) Income
3) Population change
4) Income tax change
5) Government spending
6) Seasonal factors
7) Fashion and taste
8) Advertising
9) Complements
10) Emotional factors
What is consumer surplus?
Consumer surplus is the total of all benefit received by consumers that they did not pay for
What is a shift in the demand curve?
A movement of the whole demand curve to the right or left of the original caused by a change in any variable affecting demand EXCEPT PRICE