What is PED?
PED is the responsiveness of the demand for a good to a change in its price
What is the formula for PED?
Percentage change in quantity demanded/
Percentage change in price
What is the formula for percentage change?
New value - original value
————————————– x 100%
Original value
When is demand elastic?
If the PED calculation is greater than (minus) one
When is demand inelastic?
If the PED calculation is between zero and (minus) one
Why is it important for a firm to know its PED?
So that the firm can judge what might happen to total revenue and profits if its price changes
What is the formula for TR?
P x Q sold
What is the formula for profit?
TR - TC