What are the different types of hotel management?
- Hotel Owner/ Hotel Company Owner
- Hotel Management Company
- Franchise contract
Hotel Owner / Hotel management company
- owner is a part of the day to day operations
- free to run it
- suffer with financial burden and loss
Hotel Management Company
- specialized in managing
- provide expertise, direction, and supervision for a fee (royalties)
- owner is not involved in day-to-day operations
- owner has financial responsibility
Franchise Contract
- between franchisor and franchisee
- allows the franchisee to use brand and business model from franchisor e.g. Marriott
- franchisor requires the franchisee to maintain standards if the broken contract is broken
Independent Hotels
- don’t belong to a group or chain
- owner makes all decisions regarding policies/procedures/marketing/finance e.g. Palace Hotel Tokyo
Benefits of Independent Hotels
- autonomy
- personalised service
- creativity and original design
- unique experience
Disadvantages of Independent Hotels
- financial burden
- marketing/communication can be challenging
- difficulty visibility
Types of Chain Hotels
- affiliated
- referral
Affiliated Hotels
- owned by centralized management belonging to the same company, objectives vary owner to owner
- e.g. Marriott
Referral Hotels
- independent hotels who come together for a common purpose
- e.g. service but finance is separate
- e.g. Best Western
Benefits of a Chain Hotel
- reservation support
- training
- marketing
- guest loyalty
- brand standards
Disadvantages of a Chain Hotel
- lack of independence
- difficult to make quick decisions
Types of Lodging Establishments
- Apartment Hotels
- All - inclusive
- Youth Hostels
- Boutique Hotel
- Guest House / B&B
- Camping
- Cruises
- Ecolodges
- Holiday Cottages
- Hotels / Casino Hotels
- Conference Hotel / Convention Hotel
- Micro Hotel - compact
- Motels
- Resorts
Australia Classification
- 1* to 5* including half star
- cleanliness, equipment, services offered & comfort
- e.g. campsite, farm, ranch, aparthotels, caravan-holiday parks
USA Classification
- AAA (American Association of Non - profit Motorists)
- 1 to 5 diamonds
- Forbes rates from 1* to 5*
- 75% = quality of services 25% = infrastructure
- e.g. campsites, large luxury hotels, casino hotels
Switzerland Classification
- 1* to 5* and superior hotel
- swiss lodge - no stars
- e.g. chalets and pods
France Classification
- 1* - 5* and distinction palace
- 31 hotels = distinction
Japan Classification
- no official classification
- international chains are from 1* - 5*
- ryokan = japanese inn
- minshuku = family operated B+B
- e.g. temple, love hotel, capsule, cabin hotel, guest house
Québec Classification
- 0* to 5* and superior quality
- facilities, maintenance, cleanliness
Purpose of hotel classification
- inform customers
- justify rates
- reviews
- common framework for all mediators e.g. travel agents
- powerful marketing tool
- but not standardised over the world
What are the most common ways to classify?
- star rating system from 1 to 5:
- rooms
- bathrooms
- F+B
- basic hotel services
- some are 6 - 7 stars highlighting luxury (not official)
- other classification:
- location
- target market
- size of property
- level of service
