Advertising

Question 1

The art of informing the public of the service or commodities offered for sale. It differs from public relations in that it is in the form of paid public notice; PR is not usually in that form.

Answer 1

Advertising

Question 2

• Budget
• Time element
• Reputable agency

Answer 2

Determinants for Advertising Program

Question 3

To convince the consumer that your service, merchandise and retail price is the absolute best value they can expect in their community.

Answer 3

Function and Purpose of Advertising

Question 4

That it be the absolute truth.

Answer 4

The Only Ethic in Advertising

Question 5

1. Firm’s name
2. Firm’s location
3. Firm’s telephone number/web address
4. Parking facility
5. Price advertising
6. Service available
7. Merchandise available

Answer 5

7 Basic Elements to be Complete Advertising

Question 6

1. Position advertising- placards, billboards, taxi cabs, public transportation
2. Time advertising- radio and television
3. Directory advertising- phone book, internet
4. Direct advertising- a well planned brochure
5. Group advertising
6. Visitation and open house

Answer 6

6 Terms of Advertising

Question 7

• Calendars
• Blotters
• Pens
• Church bulletins
• Printing
• Letter mail-out

Answer 7

Direct Advertising

Question 8

Advertising with a fellow funeral director or other retailers in your community.

Answer 8

Group Advertising

Question 9

• Who can benefit
• Who is invited
• How to invite guests
• How to arrange for visitation/open house
• How to conduct
• What to show and not show
• Printed program format

Answer 9

Visitation and Open House

Question 10

Careful analysis of the success or failure of your PR and advertising program should be made at this time.

Answer 10

Every 6 Years