aggregate demand (AD)
the total demand in a whole economy for products at any given price
AD formula
Consumption + investment + gov spending + (exports - imports)
AD= C+I+G+(X-M)
Consumption
Spending by households + individuals on g+s
Makes up about 60% of AD
Biggest part of ad
Investment
Spending by businesses on capital goods to increase output
Around 15-20% of AD
Investment is largely affected by interest rates
Gov spending
Spending by gov on providing g+s, generally public and merit goods (stuff that society values and believes ppl should have)
Transfer payments (pensions, jobseekers allowances) aren’t included as money is just transferred from one group to another
Makes up around 18-20% of AD
Net exports (X-M)
when imports are higher than exports this is a minus figure as more money leaves the uk than comes in
Exchange rates play key role in AD
Exchange rates
Value of one currency expressed in terms of another
SPICED
Strong
Pound
Imports
Cheaper
Exports
Dearer
When the pound is stronger…
It benefits uk businesses that import
Hinders uk businesses that export
WPIDEC
Weak
Pound
Imports
Dearer
Exports
Cheaper
When the pound is weaker…
It benefits uk businesses that export
It hinders uk businesses that import
the AD curve
Same as the demand curve for an individual market, but shows relationship between price level and real GDP instead of
Like demand curve the ad curve is downward sloping as a rise in prices causes a fall in real GDP
Why AD curve slope downwards- income effect
Rise in prices (due to inflation) means ppl have lower real incomes so can’t buy as much, so less consumption
In other words ppls purchasing power has been reduced, until wages are increased to match inflation (this usually takes a while tho)
This would lead to a contraction in AD
Why ad curve slopes downwards- trade/substitution effect
If prices in the UK rise, less foreigners will want to buy UK exports because they’re more expensive, and more UK residents will want to buy imported foreign goods because they are cheaper.
The rise in imports and fall of exports will decrease Net Exports (X - M) so AD will contract.
Why ad curves slope downwards- interest rate effect
If prices increase, usually, so do interest rates… changes to interest rates are commonly used to meet inflation targets… if prices are too high, interest rates can be increased to slow down spending.
Higher interest rates lead to less AD because saving becomes more attractive, so
Consumption falls.
Investment also falls as higher interest rates makes borrowing more expensive. A lot of Investment is sourced through loaning money.
Movement in AD curve only happens
movement along ad curve only happens when there is a change in the price level
Contraction in AD- movement up the AD curve, because price levels have increased, so demand drops
Shift in ad curve
Happens when there is a change in any of the components of ad
Disposable income
Money consumers have left to spend after taxes have been taken away and any state benefits have been added
Affected by government taxation
Higher tax= less disposable income
Marginal propensity to consume formula
MPC= change in consumption/ change in disposable income
Consumption function
The relationship between consumption and the factors which determine how much a person consumes
What is the most importantdeterminant of consumption
Disposable jncome
As disposable income increases, so does consumption
How much consumption will rise by is determined by the MPC
MPC
the proportion of an increase in someone’s income that is spent on consumer goods (consumption)
Consumer goods
Products that are bought by households to satisfy their wants and needs directly
Why is MPC an important concept
It helps to predict how changes in income will affect spending and aggregate demand in the economy