Apple TNC

Question 1

Where is the HQ + R+D cente located

Answer 1

Cupertino, California

Question 2

how many employees?

Answer 2

166,000

Question 3

how many countries does it have stores in?

Answer 3

27

Question 4

how many retail stores

Answer 4

453

Question 5

what is the target market?

Answer 5

HICs (18-45 year olds)

Question 6

why is Silicon Valley (cali) an example of agglomeration?

Answer 6

tech companies locate together

Question 7

where is the European headquarters located

Answer 7

Cork

Question 8

how many employees in cork and what is the sector

Answer 8

6000
- production line, customer support + online store call centre

Question 9

where is main production based

Answer 9

Assembly of main products is outsourced to Foxconn (a taiwanese company) with factories in mainland China
- factories are located in Chendu and Guangdong

Question 10

why is production based in china

Answer 10

• a large source of highly skilled + low paid workers
• a number of companies competed for a manufacturing contract which forced down production costs

Question 11

positive impacts

Answer 11

• job creation worldwide
• generates huge revenues, contributing significantly to economies where it operates
• contributes billions of tax in America
• encourages FDI

Question 12

negative impacts

Answer 12

• labour issues
• hard for smaller firms to compete (monopoly)
• large amounts of E waste + greenhouse emissions generated