What is the term for the increase in the value of a currency?
Appreciation
Appreciation occurs when a currency strengthens relative to others, increasing its purchasing power.
What is the term for the decrease in the value of a currency?
Depreciation
Depreciation occurs when a currency weakens relative to others, reducing its purchasing power.
How does currency appreciation impact exporting businesses?
Sales are likely to fall as products become more expensive compared to overseas rivals’
Exporting businesses may need to lower prices and accept lower profit margins to remain competitive.
What may exporting businesses do in response to currency appreciation?
Lower prices and accept lower profit margins
This strategy is often necessary to compete against cheaper foreign products.
How does currency depreciation impact exporting businesses?
Sales are likely to rise as products become cheaper when compared to overseas competitors
This can lead to increased demand for exports.
How does currency appreciation affect importing businesses?
Costs are likely to fall as raw materials from overseas become cheaper
This can result in higher profit margins or savings that can be passed on to customers.
What can importing businesses do when costs fall due to currency appreciation?
Pass these savings on to customers or achieve higher profit margins
This can improve their competitive position in the market.
How does currency depreciation affect importing businesses?
Costs are likely to rise as raw materials from overseas become more expensive
This situation can pressure businesses to find cost-saving measures.
What actions might businesses take in response to rising costs from currency depreciation?
Seek domestic suppliers to reduce costs and maintain profit levels
This can help mitigate the impact of increased import costs.