Digital Communications

Question 1

Digital communication

Answer 1

Refers to the use of electronic devices to transfer information - email, social media apps, web chat apps

Question 2

How does DC improve communications for customers

Answer 2

Chatbots provide prompt customer service assistance - dealing with complaints issuing refunds

• reduces the need to employ call centre staff
• social media - share product info

Question 3

How does it help suppliers

Answer 3

Email and online ordering systems speed up purchasing process

Problems with orders can be raised with suppliers immediately

Question 4

Employees

Answer 4

Shared drives - work collaborative with colleagues

• video conference- meetings with remotely employed workers to commute

Question 5

Shareholder

Answer 5

Key documents can be shared quickly and secured via encrypted emails and intranet system s