what does SUD mean?
-size of the majority
-unanimity of the majority
-difficulty of the task
explain how the size of the majority can effect conformity.
conformity increases when the size of the group increases up to 3. but any more confederates made little to no differece.
explain how the unanimity of the majority could effect conformity.
if someone in the group agrees with you or disagrees with the rest of the group, the pp is less likely to conform.
explain how the difficulty of the task could effect the conformity.
when the task is more difficult, conformity increases because of informational social influence and can lead to internilisation.