minority influence

Question 1

what three things does the minority need to make a influence?

Answer 1

-consistency
-flexibility
-commitment

Question 2

who conducted research using consistent and inconsistent colour slides

Answer 2

Moscovici 1969

Question 3

what did Moscovici do?

Answer 3

-had 172 female pp
-had 36 blue slides
-in gps of 6, 2 were confederates
- CONSISTENT: confederates would say green for all slides
-INCONSISTENT: confederates called 24 of the 36 slides green

Question 4

what did moscovici find?

Answer 4

• for the consistent condition, pp called the slides green 8.42% of the time
  -for the inconsistent condition, pp called the slides green 1.25% of the time
  -32% called a slide green at least once