Define attitude
ideas charged with emotion to create specific behaviour in specific situations
What is the Triadic Model?
a model theory that suggests that attitude is made up of 3 aspects: cognitive, affective and behavioural
Explain the 3 aspects of the Triadic model
How is attitude formed?
Define cognitive dissonance
challenging of existing beliefs to cause disharmony and motivate a change in attitudes
Define persuasive communication
providing quality new information at the correct time, by the correct person, in the correct way, to encourage a change in attitude
What must the person do to have effective persuasive communication?
What must the coach be to deliver effective persuasive communication?
- trustworthy
What must the person be to deliver effective persuasive communication?
How can a negative attitude be changed into a positive attitude?