Post WW2

Question 1

How did the rationalisation of association football change in the 19th century?

Answer 1

• urbanisation
• more free time
• improved transport
• increased professionalism
• Social class links
• increased organisation

Question 2

Define commercialisation

Answer 2

the process of attempting to gain money from an activity e.g. sport

Question 3

Define sponsorship

Answer 3

when a company pays for their products to be publicly displayed / advertised, usually as an attempt to increase the sales of their goods

Question 4

Define merchandising

Answer 4

the practice of which the brand / image from one ‘product’ is used to sell another, e.g. professional sport.

Question 5

What happened to sport in the first half of the 20th century?

Answer 5

• radio + cinema became a part of commercialised mass entertainment industry
• football = largest UK sporting activity
• max wage 4k a week
• pros max wage abolished in mid 20th cent. - PFA strike

Question 6

What happened in late 20th / 21st century?

Answer 6

• Football had a massive increase in commercialism
• salary increase with bosman ruling giving freedom of contract to players
• transport further developed
• technology developed (e.g. hawk-eye + VAR)

Question 7

How Has the emergence of female footballers emerged to modern day?

Answer 7

• increased media coverage (BT sport / sky - WSL)
• More female role models (performers / coaches / officials)
• More provision via PE programmes (lessons / extra- curricular)
• increased approval / encouragement (support from FA, like games at Wembley)
• more clubs forming (local + pro)
• increased participation (grass roots and elite levels)
• more free time (traditional domestic responsibility decreased)

Question 8

How has UEFA supported women’s football?

Answer 8

set up competitions e.g. women’s euro’s + CL

Question 9

How have elite female officials in football emerged over time?

Answer 9

• end of 20th century, there were limited female officials in the football league
• Wendy Toms = first female official in football league, then premier league

Question 10

How was real tennis rationalised into lawn tennis?

Answer 10

• middle class invented it as they aspired to be like upper class
• suited middle class suburban housing with lawn gardens (LC initially excluded)
• private tennis courts established (gardens deemed unsuitable)
• Wimbledon 1877