Why do platforms use data to personalize results to become addictive?
To collect user data to sell ‘advertising access’.
What is ‘Zero-Click’ search and how does it change how we consume information?
Search results where the answer is displayed directly on the results page (e.g., a weather snippet), meaning the user never clicks through to the source website.
What specific search operator restricts Google search results to files updated after January 1, 2025?
The operator is ‘after:2025-01-01’.
How does the Startpage search engine protect privacy compared to Google?
Startpage forwards searches to Google but anonymizes them so user activity is not tracked.
What is the definition of an ‘infodemic’?
It is an increase of false or misleading information during a disease outbreak.
What is the ‘Advanced Search’ menu in a browser used for beyond simple keywords?
It allows for filtering results by language, region, last update time, site/domain, and where the terms appear on the page (e.g., only in the title).
What is the specific search operator used to find results only from a specific website, such as Amazon Germany?
The operator is ‘site:amazon.de’.
What is the difference between the Brave browser and standard Chrome regarding user tracking?
Brave does not track user activity and includes active protection against phishing and trackers by default.
What is a ‘conversational agent’ and what are some common examples?
A computer system intended to converse with humans, typically via speech; examples include Siri, Alexa, and Google Assistant.
What is the specific search operator to find a specific file type, such as a PDF, regarding a topic?
The operator is ‘filetype:pdf’ (e.g., ‘tax law filetype:pdf’).
How does the DuckDuckGo search engine handle your IP address compared to traditional search engines?
It does not store your IP address or log user information, ensuring that searches remain anonymous and not tied to a specific user profile.
What is an ‘AI Hallucination’?
A response generated by AI that contains false or misleading information presented as fact.
Why are AI algorithms called ‘black boxes’?
Because we often cannot know the exact logic of why they make specific decisions.
What is the search operator to exclude a specific word from your results?
Use the minus sign immediately before the word (e.g., ‘jaguar -car’).
What is ‘Information and Data Literacy’?
ARTICULATE Information needs, LOCATE information (digitally), JUDGE its relevance and STORE/MANAGE/ORGANISE it.
What is ‘open access’?
Nominally copyrightable publications (e.g., scientific literature) are delivered to readers free of access charges or other barriers; barriers to copying or reuse are also reduced or removed
How is free content paid and what is the role of personalisation?
“advertising access” to users and collect data to do so; this also allows them to personalise results to become more useful or addictive to the user, such that they spend more time with the content, meaning better access for advertisers and charging a premium because they ‘know’ you best.
What is personalisation?
Use of personal data such as location, device, regulation, past behaviour and trends to tailor marketing messages, product recommendations, and user experiences to individual preferences
What are filter bubbles and echo chambers?
Filter bubbles: Users continue to see similar content due to personalisation; echo chambers: situations in social media and online discussion groups in which beliefs are amplified or re-inforced by communication and repetition inside a closed, insulated system. Participants usually receive information that reinforces their existing views without encountering opposing views
What is an algorithm?
Finite sequence of well-defined instructions to solve a class of problems / perform a computation.
What is meant by AI algorithms being ‘black boxes’?
We do not / cannot know why they make specific decisions.
What are some of the most popular search engines?
Google, Bing, DuckDuckGo, Startpage
Explain 5 advanced search features in Google.
Exact Phrases: ‘X’; language and region to a limited extent via general settings; date updated ‘after:2024-01-01’; filetype: ‘filetype:pdf’; source: ‘site:amazon.de’
What is special about DuckDuckGo and Startpage?
Privacy-focused search engines: DuckDuckGo does not track searches and browsing history; Startpage does not either and forwards searches to Google