bell hooks

Question 1

how does the ad reflect the role of race and class in the treatment of women in the 1950s?

Answer 1

made women even more marginalised, if a woman was a bourgeoisie and white were more respected than lower-class women - the woman in the advert is white and is at least middle class as tide can be expensive. This is excludes the lower-class and people of colour.

Question 2

which type of women are represented as the beauty ideal in tide?

Answer 2

slim, curvy and middle class women, the women in the ad meet the beauty standards.

Question 3

how does this feed into the oppression of women in a patriarchal society?

Answer 3

no poc or people who are lower class - the woman in the ad is white, she has more authority than those who look different.