1
Q
who launched Tide and in which year?
A
Procter and Gamble in 1946
2
Q
which advertising agencies handled P&G’s account in the 1950’s?
A
The D’Arcy Masius Benton and Bowles (DMB&B)
3
Q
what does the advert reflect?
A
the growing consumerism of the 1950’s and the boom in the American economy which led to people buying washing machines.
4
Q
how does the advert reflect the American Dream ideal?
A
through fashions trends and hairstyles of 1950s stars like Rita Hemsworth along with the changing role of women post WW2 - women staying in the home.
media - tide
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