Definition
Comparison of processes, practices, products, or services against recognized leaders or best practices to identify areas for improvement.
Types of Benchmarking
Internal Benchmarking
Comparing performance against other units or departments within the same organization.
Competitive Benchmarking
Analyzing performance against direct competitors in the industry.
Functional Benchmarking
Comparing processes or practices with those of companies in different industries but with similar functions.
Generic Benchmarking
Examining processes or practices in unrelated industries to identify innovative approaches.
Process or Steps
Benefits
Challenges
Examples