what are key performance indicators and examples
KPIs are measureable values that demonstrate how effective a practitioner or clinic is doing
eg- new patient volume, rebooking rates, total revenue, profit margin
What are the unique selling points that an osteopath and clinic can have?
USPs are what makes your clinic stand out and what makes patients come to you rather than anyone else
specialised treatments like cranial
offering special patient cares like chronic pain management
offering longer appointment times
WHat is swot analyisis
a way to analyse internal and external factors that could help and hinder a bussiness
strengths and weakness are internal
opportunities and threats are external
what is the tows matrix
it is a way of taking action on strengths of swot and mitigating weakness’
strength and weakness at top opportunites and threat at the side
important to say how you will achieve it
what is pestle analysis
considers external factors on a national and internation level and how that can affect bussiness
p- politics
e- economic
s- sociological
t- technological
l- legal
e- environmental
the 7 ps of marketing
product- developing a product people want to buy- unique selling points- selling high-quality service
price- its only worth what the customer is willing to pay, good to know target audience, and USPs
place- a place where customers may make a purchase- book on line or walk in
promotion- using different techniques to increase intrest in bussinesses- student discount leaflets flyers
people- people that interact with customers in the bussiness, people that take enquires- receptionist osteopath
process- how do people consume the service- book online and come into clinic or you go to them
physical environment- physcial presentation of the clinic, warm, comfortable, welcoming, modern, location
