Mulberry – Apprenticeships, Skills & UK Manufacturing
1) Mulberry introduced apprenticeship schemes in response to an ageing workforce
2) Training was delivered in the factory, showing employer-led training
3) Government funding via the Regional Growth Fund is referenced as enabling expansion and reducing recruitment and training costs
4) Productivity improvements are evidenced by reduced production time per bag after apprentices were introduced
BMW – Strategic HRM & Performance Culture
1) BMW targets highly skilled, adaptable employees, as shown by its selective recruitment process and screening for teamwork.
2) Performance-related pay system, combining fixed salary with bonuses linked to individual and company performance.
3) Production workers operate in self-managing teams, indicating employee empowerment.
4) Extensive training and lifelong learning are referenced as necessary to maintain BMW’s premium quality standards.
5) Flexible working hours and retirement options show workforce planning in response to demographic change.
Kodak – Failure to Adapt & Strategic Drift
1) Kodak’s reliance on film is highlighted as its main revenue source prior to digital disruption.
2) management hesitated to commercialise digital cameras due to fear of damaging existing profits.
3) Competitors adapted more quickly to the digital environment.
John Lewis Partnership – Employee Ownership & Stakeholder Model
1) All permanent staff are partners, meaning employees own the business.
2) Profit distribution through an annual bonus links rewards directly to company performance.
3) Governance structures such as staff councils and internal publications give employees a voice.
4) (STAKEHOLDER APPROACH)
Richard Branson – Entrepreneurial Failure & Adaptability
1) Early failure of Student magazine led Branson to pivot into music retail.
2) The Virgin Atlantic example (aircraft damaged during test flight, the reorg £££ to fix and certi) shows resilience and problem-solving under pressure.
3) Virgin Cola’s failure highlights the importance of differentiation.
4) Branson’s repeated attempts in fashion demonstrate willingness to experiment - The article stresses learning from mistakes rather than avoiding risk.
