Case study - Apple

Question 1

Apple spatial organisation

Answer 1

• manufacturing in China
• design in California
• international HQ in Ireland
• sold world wide

Question 2

Apple facts

Answer 2

• 2nd largest IT company by revenue
• 3rd largest mobile phone manufacturer

Question 3

How many full time employees does Apple have?

Answer 3

150,000

Question 4

Apple retail stores

Answer 4

530 in 27 different countries

Question 5

Factors for Apples success

Answer 5

• stylish and well-designed products
• generated customers with brand loyalty
• spatial organisation

Question 6

How many workers does apple employ in Ireland?

Answer 6

• 6,000
• mainly economic migrants

Question 7

Foxconns involvement

Answer 7

• outsources production to Taiwanese electronics firm
• competed for Apple’s manufacturing contract on the basis of low production costs
• Foxconn has over 1.3 million employees for Apple

Question 8

Working conditions in factories

Answer 8

• 62 working hours a week
• 2017 child labour
• workers exposed to toxic chemicals

Question 9

How is Apple dealing with environmental issues?

Answer 9

• 100% renewable energy in USA facilities
• removed all toxic chemicals from its products
• aiming to go carbon neutral by 2030 by using recycled material and renewable energy
• in the last 10 years they have reduced their emissions by 60%

Question 10

What are Apple’s environmental issues?

Answer 10

• factory fumes
• packaging waste

Question 11

Why is Apple’s international headquaters in Ireland?

Answer 11

• the government has a low corporation tax at 12.5%
• have been accused of not paying it

Question 12

How has Apple invested to provide opportunities?

Answer 12

• invests in USA and gives jobs
• $5 billion for innovation

Question 13

What is Foxconn city?

Answer 13

• it is a self contained housing complex in Shenzen
• houses over 400,000 people
• only get payed $300 a month
• the special economic zone has dorms, shops and cafes