Culture is…
· A set of basic procedures for accomplishing a task.
· A set of basic assumptions which evolve over time.
· The product of a country’s language.
· A set of basic ways of setting up a task.
A set of basic assumptions which evolve over time.
Culture…
· Is static, like and iceberg.
· Is slowly melting like an iceberg.
· Is dynamic and pluralistic.
· Never changes.
Is dynamic and pluralistic.
Cross-cultural management…
· Helps identifying and managing potential threats and opportunities when doing business in different countries around the world.
· Is the study of culture.
· Studies the development, structure, and functioning of human society in different countries.
· Studies the effect of policies and regulations on business activities.
Helps identifying and managing potential threats and opportunities when doing business in different countries around the world.
What are the different levels of culture, according to Schein (2004)?
· Artefacts, values & beliefs, basic assumptions.
· National, regional, organizational.
· National, regional, functional, organizational.
· National, regional, professional, organizational.
Artefacts, values & beliefs, basic assumptions.
The Hofstede’s model…
· Allows us to describe and categorize cultural artefacts.
· Highlights six basic culture-specific value orientations that impact ways of doing business across countries.
· Is based on the GLOBE framework.
· Includes low context/high context among its dimensions
Highlights six basic culture-specific value orientations that impact ways of doing business across countries.
Uncertainty avoidance…
· Describe the degree to which a culture is willing to take risks.
· Is very low in Japanese culture, according to the Hofstede’s model.
· Is one of the original cultural dimensions by Kluckhohn and Strodtbeck.
· Defines the degree of innovation within a national culture.
Describe the degree to which a culture is willing to take risks.
The GLOBE framework…
· Is also known as the Hofstede’s model of cross-cultural dimensions.
· Measures the efficiency of companies in different cultures.
· Has 12 cultural dimensions.
· Measures the gap between a country’s practices and values.
Measures the gap between a country’s practices and values.
What are the two main dimensions in World Values Survey?
Traditional and Secular-rational values
Survival values and self-expression values
What is WVS (World values survey)?
It looks at the national level, but it doesn’t focus on just one dimension of culture like Hofstede, but looks at multiple dimensions of values across countries
What is Inglehart culture map?
It focus on on value changes in response to economic development and modernization. It helps explain how and why cultures around the world are changing over time
What are the Key concepts of Inglehart’s theory?
Inglehart’s theory suggests that economic development and social modernization lead to a shift in societal values. This shift can be broadly understood through two main dimensions:
Traditional vs. secular-rational values
→ Traditional values: Emphasize religion, family values, authority, and national pride.
→ Secular-rational values: Focus on individual autonomy, secularism, and a more liberal attitude toward social and moral issues.
Survival vs. self-expression values
→ Survival values: Prioritize security, economic stability, and basic needs.
→ Self-expression values: Focus on individual freedoms, environmentalism, and self- actualization.
When analyzing another country’s culture…
· You can take cultural dimensions as precise measurements of national culture.
· You shouldn’t rely on cultural dimensions, but only on your intuition.
· You should always apply the GLOBE framework first, because it is the most complete.
· You should reflect upon which cultural dimensions are most relevant to your analysis.
You should reflect upon which cultural dimensions are most relevant to your analysis.
The CAGE framework is introduced to…
· Provide a purely psychological test of individual managers.
· Offer a broad view of distance, including cultural, administrative, geographic and economic differences between countries.
· Rank countries only by their level of technological development.
· Measure the physical distance between company headquarters and subsidiaries inside one country.
Offer a broad view of distance, including cultural, administrative, geographic and economic differences between countries
What does it mean when a country is low-context country?
In low context cultures…
· The receiver is responsible for the correct interpretation of the message.
· Information is contained in the context.
· People tend to prefer structured and direct communications.
· People tend to prefer non-verbal communications.
People tend to prefer structured and direct communications
According to the lecture, globalization increases the importance of cross‑cultural management because…
· Most companies have stopped operating internationally.
· Managers increasingly work across borders and must navigate different cultural logics in teams, negotiations and strategy.
· Digital communication has eliminated all cultural misunderstandings.
· National cultures have become identical worldwide.
Managers increasingly work across borders and must navigate different cultural logics in teams, negotiations and strategy.
In Erin Meyer’s Culture Map, the communication dimension distinguishes between cultures that…
· Prefer egalitarian vs hierarchical leadership styles.
· Build trust through tasks vs relationships.
· Use direct, low‑context communication vs indirect, high‑context communication when exchanging information.
· Make decisions top‑down vs consensually.
Use direct, low‑context communication vs indirect, high‑context communication when exchanging information.
What are some key characteristics of culture?
Relative
People from the same or different nationalities perceive their worlds differently
Collective
Different people share common values and attitudes
Learned
People adopt common values and beliefs growing up
The “culture as iceberg” metaphor emphasizes that…
· Most important aspects of culture are visible at the surface.
· Only artifacts and behaviour matter for understanding culture.
· Deep assumptions, attitudes and values are largely invisible but strongly influence decisions and conflicts.
Deep assumptions, attitudes and values are largely invisible but strongly influence decisions and conflicts.
In Hall’s terms (1983), a monochronic time orientation is characterized by…
· Flexible schedules and low concern for punctuality.
· Viewing time as linear and scarce, with a strong focus on punctuality, planning and “time is money”.
· Ignoring deadlines in favour of relationships.
· Seeing time mainly as a spiritual concept.
Viewing time as linear and scarce, with a strong focus on punctuality, planning and “time is money”.
A polychronic time orientation typically involves valuing relationships and long‑term perspectives, with flexible scheduling and tolerance for delays?
True
False
True
In low‑context cultures, communication tends to…
· Rely heavily on non‑verbal cues and shared background.
· Be direct and explicit, with meaning carried mainly by the words themselves.
· Avoid written contracts in favour of trust.
· Focus on saving face rather than clarity.
Be direct and explicit, with meaning carried mainly by the words themselves.
In high‑context cultures, communication typically uses detailed, explicit verbal messages to avoid ambiguity?
True
False
False
Why is language important?
· Direct translation is always straightforward between cultures.
· Verbal and non‑verbal nuances of language provide key insight into a culture and are a major asset in international business.
· Only native‑speaker English is needed for global management.
· Most business cultures share the same language norms.
Verbal and non‑verbal nuances of language provide key insight into a culture and are a major asset in international business.
Cultural intelligence in this course is defined as the ability to…
· Memorize national scores on Hofstede’s dimensions.
· Imitate local accents when travelling.
· Understand and respond appropriately to culturally shaped beliefs, values and behaviours in order to collaborate effectively across differences.
· Avoid any contact with unfamiliar cultures.
Understand and respond appropriately to culturally shaped beliefs, values and behaviours in order to collaborate effectively across differences.