Population
a larger group from which a sample is drawn; the group to which a study’s conclusions are intended to be applied
Sample
The group of people, animals, or cases used in a study; a subset of the population of interest.
Census
A set of observations that contains all members of the population of interest.
Biased Sample
Sample in which some members of the population of interest are systematically left out and the results cannot generalize.
Unbiased Sample
A sample in which all members of the population of interest are equally likely to be included, results can generalize to the population.
Convenience Sampling
Choosing a sample based on those who are easiest to access and readily available; a biased sampling technique.
Self-Selection
A form of sampling bias that occurs when a sample contains only people who volunteer to participate.
Probability Sampling
Each member of the population has an equal chance of being selected
Simple Random Sampling
The most basic form of probability sampling, in which the sample is chosen completely at random from the population of interest.
Systematic Sampling
A probability sampling technique in which the researcher uses a randomly chosen number, and counts off every Nth member of a population to achieve a sample.
Cluster Sampling
Clusters of participants within the population of interest are selected at random, followed by data collection from all individuals in each cluster.
Multistage Sampling
Two stages: a random sample of clusters followed by a random sample of people within the selected clusters.
Stratified Random Sampling
Researcher identifies particular demographic categories, and then randomly selects individuals within each category.
Oversampling
Variation of stratified random sampling in which the researcher intentionally overrepresents one or more groups
Purposive Sampling
A biased sampling technique in which only certain kinds of people are included in a sample.
Snowball Sampling
Variation on purposive sampling, participants are asked to recommend acquaintances for the study.
Quota Sampling
Researchers identifies subsets of the population of interest, sets a target number for each category in the sample, and non-randomly selects individuals within each category until the quotas are filled