6 Principles of Sun Tzu in Strategy
1- Win all without fighting
2- Avoid strengths, attack weaknesses
3- Foreknowledge (know the enemy and yourself)
4- Speed & preparation
5- Shape your opponents
6- Character-based leadership
WAFSOC
Strategy
integrated, coordinated set of commitments and actions designed to exploit core competencies and gain competitive advantage
Strategic Competitiveness
Achieved when a firm successfully form and implements a value-creating strategy
Competitive Advantage (CA)
when a firm implements a strategy competitors are unable to duplicate or find too costly to try to imitate (not permanent)
Above Average Returns
Returns in excess of what investor expects in comparison to other investments with similar risk
Strategic Management Process
Commitments, decisions, and actions required for a firm to achieve strategic competitiveness and earn above-average returns
Average Returns
are returns equal to those an investor expects to earn from other investments with a similar amount of risk.
Strategic Management Process
is the full set of commitments, decisions, and actions required for a firm to achieve strategic competitiveness and earn above-average returns.
Primary Stakeholders
are directly involved in the value-creating processes of the firm
Secondary Stakeholders
can both influence and are influenced by what the firm does, but they do not contribute directly to the value the firm creates