What is rhetoric
The study of how messages affect people.
Critical thinking . The ability to x and x your own judgements rather than blindly x or reject what you hear
Form and defend. Accept or reject
What is a situation
The particular context in which a speech takes place.
Rhetorical situation
Situation in which peoples understanding can be changed thru messages
4 determinants of the rhetorical situation
Occasion
Speaker
Speech
Audience
4 occasions
Ceremonial (epideictic) present
Deliberative , future
forensic rendering judgements about past event
Exigence problem that can’t be avoided can be solved.
3 purposes of the speaker
Inform
Persuade
Entertain