Selective influence
Multiple meaning Polysemy Dr. King speech. Calm or riot. Condensation such as flag it is symbol with many meaning
Boomerang opposite effect from what speaker wanted
Selective Perception
4 reasons not to receive message
Denial
Dismissal
Belittling the source
Compartmentalizations
Selective listening
One way of constraint of effective persuasive speaking
Anomalies
Puzzling situations that an answer does not fit
Monroe motivational vs problem solution
Organized toward audience motivation not specific subject matter
5 steps ansva vs
3 steps intro body conclusion