1
Q
Marketing
A
Identifying and meeting the needs of customers.
2
Q
Market share
A
The proportion (%) of total market sales held by one brand or business
3
Q
Customer
loyalty
A
The willingness of customers to continue to buy the same product from the same business.
4
Q
Customer
relationships
A
Communication with customers to encourage them to become loval to the business and its
products.
5
Q
Mass market
A
Where there is a large number of sales of a product.
6
Q
Niche market
A
A small specialised segment of a larne market
7
Q
Market
segment
A
Identifiable sub-group of a whole market in which consumers have similar characteristics or
preferences.
Business IGCSE (compleate)
flashcards
Decks in class (28)
# Cards
-
Chapter 111
-
Chapter 29
-
Chapter 323
-
Chapter 415
-
Chapter 512
-
Chapter 622
-
Chapter 713
-
Chapter 820
-
Chapter 913
-
Chapter 107
-
Chapter 119
-
Chapter 127
-
Chapter 139
-
Chapter 146
-
Chapter 152
-
Chapter 161
-
Chapter 179
-
Chapter 189
-
Chapter 194
-
Chapter 202
-
Chapter 219
-
Chapter 2210
-
Chapter 2312
-
Chapter 247
-
Chapter 253
-
Chapter 2621
-
Chapter 2713
-
Chapter 288
