Rhetorical Question
A question that the audience answers mentally rather than out loud
Credibility
The audiences perception of whether a speaker is qualified to speak on a given topic
Goodwill
the audiences perception of whether the speaker has the best interests of the audience in mind
Preview Statement
a statement in the introduction of a speech that identifies the main points to be discussed in the body
Crescendo Ending
a conclusion in which the speech builds to a zenith of power and intensity
Dissolve Ending
a conclusion that generates emotional appeal by fading step by step to a dramatic statement