Topic
The subject of a speech
Brainstorming
A method of generating ideas for speech topics by free association of words and ideas
General Purpose
The broad goal of a speech
Specific purpose
A single infinitive phrase that states precisely what a speaker hopes to accomplish in his or her speech
Central Idea
A one sentence statement that sums up or encapsulates the major ideas of a speech
Residual Message
What a speaker wants the audience to remember after it has forgotten everything else in the speech